One Year Income Statement for The Frug Life (Podcast)

One year later, and the podcast is still going strong. I thought I would share some of my metrics for those who are interested. I always find it so interesting to see the business aspect of some of my favorite podcasts and Youtube channels (sometimes more interesting than the content itself). So here are some of my metrics for the last year of podcasting.


Here is my profit and loss statement for the past year, as well as a screencap from my Stripe account. The Stripe balance roughly should equal the ad revenue plus contributor income in the statement below (the difference is timing, as I didn’t pull the wallet balance exactly one year after the podcast started).



As you can see, the podcast made most of its revenue from the dynamic ads enabled on each episode. I also made some money from someone signing up for Robinhood as well as some money from a subscription. Most of the expenses were related to business cards, a gift card promo, and depreciation of audio equipment.


The podcast has nearly 4k listens in total. Here are some additional metrics and information about my listener base.


Most of the demographic information comes from Spotify, but as Spotify only has 14% of my audience, I’m not sure how accurate that really is.


Well, I hope you enjoyed this peek into the interworkings of the podcast!


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