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One Year Income Statement for The Frug Life (Podcast)

One year later, and the podcast is still going strong. I thought I would share some of my metrics for those who are interested. I always find it so interesting to see the business aspect of some of my favorite podcasts and Youtube channels (sometimes more interesting than the content itself). So here are some of my metrics for the last year of podcasting.
Here is my profit and loss statement for the past year, as well as a screencap from my Stripe account. The Stripe balance roughly should equal the ad revenue plus contributor income in the statement below (the difference is timing, as I didn’t pull the wallet balance exactly one year after the podcast started).

As you can see, the podcast made most of its revenue from the dynamic ads enabled on each episode. I also made some money from someone signing up for Robinhood as well as some money from a subscription. Most of the expenses were related to business cards, a gift card promo, and depreciation of audio equipment.
The podcast has nea…

The Frug Life quick update

I have a few things I want to discuss here. One, the Frug Life newsletter is in beta, if you are interested in joining, contact me directly. The last newsletter even included a draft edition of my new book. And more prizes will surely come.

Two, I have huge news going to be released on Monday’s episode of the podcast. You absolutely must give this episode a listen.

Three, we have more guest content coming to the blog soon. Let me know what articles you like best and what topics I should cover more of.

Four, the reviews giveaway is still ongoing. Leave a review on Apple podcast or another podcast app of your choice and you will be entered to win. The drawing will be held when there are 50 reviews.

And five, attached is a 3-month income statement for the podcast. It is still a draft and may change slightly, but I think I have everything there. I may do another similar post in a month and go into a little more detail on the different expenses.


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